A good logo is imperative for any business; in that it is the basis of your whole brand. Your logo needs to be distinctive yet simple in order to covey your intended message.
These are some principles you should follow when designing your business logo.
Decide on your logos purpose
Before you start the design of your logo, it is important that you know what you want its purpose to be. It may be that you want it to portray your business figurehead – an example of this is KFC. Or it may be that you want it to be a visual signature, like Kellogg's.
Once you have decided upon its purpose, you will be able to focus on other aspects of the design.
Also think about your business's main attributes and strengths, and ensure they are included in the creation of your logo.
You must think ‘unique’ when designing your logo. You need your logo to be memorable. If you take an idea from a design which you have seen elsewhere, not only will you not have a unique logo, but you may be in breach of another companies’ copyright! So avoid a court case and have fun making your own!
Who is your target audience?
You need to consider your target audience in order to set the tone of your logo. Think about designs and colours that will suit them. For example, if you are running a day care center you may want to use bright, bold design and include something related to fun; whereas if you run an automotive garage you may go for darker, subtle colours. You need it to appeal to your audience, so take time to consider your options.
People must be able to describe it
You want your logo to stay in the minds of people, therefore it should be simple enough for them to describe. For example, if I asked you to tell me what the ‘MacDonald’s’ logo is, you would know – this is the reaction you want from people for your business.
Will it work for your target media?
When you design your logo, you need to consider how your logo will need to adapt to be used in all areas of your business. It will need to be used for your website, stationary, advertising in many forms and any other correspondence requirements. For each of these median your logo will need to adapt. Think about sizing and colours, and how the look of your logo will change for each form of media.
Does it reflect your business as a whole?
It is important that your logo incorporates all aspects of your business, as well as having the ability to evolve with it.
About the Author
Hi there, I Am Che the owner and founder of Ready2Launch.
I am passionate about helping small businesses get an online presence and also believe in sharing my years of knowledge to help feed the minds of entrepreneurs.
I love everything tech and web related and can be found online at all times of the day, but when I am not building websites or researching new tech, then I love spending time with my wife and two daughters.
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